Indy Brand started as an outdoor brand — but over time, we realized it was always about something deeper.
It was about the places, moments, and traditions that shape a family.
Playing at the creek as a kid.
Road trips in the summer.
Family hikes in the mountains.
Saturday sporting events.
Weekends at the cabin.
National Park road trips.
Sandy beach days.
Different places. Same feeling.
That’s where our guiding phrase comes from: Made for the Moment.
We create small-batch apparel and keepsake-style pieces inspired by the moments that matter — the places you return to, the traditions you repeat, and the time spent together that ends up shaping who you are.
Every Indy Brand piece is designed to feel like something you reach for while you’re living it — and keep because it meant something.
Because the best things in life aren’t trends.
They’re moments.